Advertising
Match the words (phrases) on the left with their definitions on the right. The tiles in the right-hand column are sortable. ANSWERS
- a household name
- a mailing list
- a niche product
- endorsement
- prime time
- target audience
- word of mouth
- product placement
- bargains galore
- brand awareness
- a product that is marketed for use in a small and specialized market
- not formal communication such as news reports and advertisements
- the time period when the television or radio audience is the largest
- the extent to which consumers are aware of a particular product or service
- a list of all the people that letters or emails are sent to
- the people a company want to sell their product or service to
- in large amounts or numbers
- a person, thing or name that has become very well known
- the use of a company's product in television as a way of advertising
- an expression of formal support or approval for someone or something
