Match the words (phrases) on the left with their definitions on the right. The tiles in the right-hand column are sortable. ANSWERS
  • a household name
  • a mailing list
  • a niche product
  • endorsement
  • prime time
  • target audience
  • word of mouth
  • product placement
  • bargains galore
  • brand awareness
  • a product that is marketed for use in a small and specialized market
  • not formal communication such as news reports and advertisements
  • the time period when the television or radio audience is the largest
  • the extent to which consumers are aware of a particular product or service
  • a list of all the people that letters or emails are sent to
  • the people a company want to sell their product or service to
  • in large amounts or numbers
  • a person, thing or name that has become very well known
  • the use of a company's product in television as a way of advertising
  • an expression of formal support or approval for someone or something